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With such a protracted supply route it is often difficult to attribute improvements in the overall system or value in the final product to direct profit for any one business in the chain.  Furthermore, supply and demand has such strong influence on price that financial return for carrying out best practice is not always evident.  However, improving information flow and communication throughout the supply chain strengthens reputations and provides the tools for individual companies to make good business decisions, to reduce costs and increase profits.

 Professional pride amongst each link in the supply chain is enormous, as everyone strives to do the best they can – but realising that there is always a room for improvements, and knowing that the chain is only as strong as its weakest link!


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